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For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using. It’s not necessary to bad mouth the competition. In fact, you’ll likely gain more attention by simply focusing on the niche services you offer that aren’t available with the other security companies.
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DIY home security systems are less expensive because most features and equipment are purchased upfront – such as SimpliSafe’s professional monitoring package is as low as $14.
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With that said, the most in demand and easy to apply and access job in the security career field is loss prevention specialist.